The three little bars have become a staple within the world of sportswear.
Founded in 1949, German label Adidas has become synonymous for its clothing, shoes and accessories creating iconic pieces for fitness fanatics and stylish sports enthusiasts worldwide.
Sponsoring major football clubs such as Bayern Munich, Real Madrid, Chelsea, Milan and Juventus – football has always been the heart of the Adidas brand.
It is not only football that Adidas is passionate about, endorsing a number of other sports including tennis, rugby, jujitsu and basketball.
In the 90’s Adidas split into three main categories each with an individual focus; Adidas Performance dedicated to athletes, Adidas Originals centres on early designs that have become iconic in popular culture and Style Essentials such as Y3 – a collaboration between Adidas and Japanese designer, Yohji Yamamoto focussing on the fashion market.
Adidas believes that sports has the power to change lives and holds the mind set of ‘creating new’ challenging people to step outside of routine and be curious.
‘Adidas are all in’ are you?
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