In the 60’s GANT was the second largest shirt maker in the world.
Having become popular in the 1960’s with male students, GANT set the style for men: front of the shirt buttoned along a double-truck hem – and also created three major style features that the GANT shirts became renowned for; hanger loop, cross-stitched buttons and a rectangle label on the shirt stitched so the outline could be seen from the back.
Set up in New Haven, USA, 1949 the American heritage brand now creates clothing for; men, women, children and babies as well as, footwear and underwear.
In 1980/1981, the company started to distribute GANT products on the international market.
GANT uses different lines for different products; G.N.H, RUGGED Sportswear, GANT by ‘Michael Bastian’ and the ‘Yale co-op’ line – alongside many others including time and fragrance.