G Star

The urban clothing company founded in Amsterdam, 1989 draws influence from military clothing both current and vintage - incorporating special trims and specialised pocket constructions.
Introduced in 1996, G-star RAW specialises in selling raw, unwashed, untreated denim direct from the factory.

More recently in 2014, the Dutch brand collaborated with producer and musician, Pharrell Williams and his textile company, Bionic Yarn on sustainable and environmentally friendly clothing.

‘RAW for the oceans” created denim from plastic found from the ocean and the work was presented at The American Museum of Natural History in New York City.

Having showcased collections at New York Fashion Week from 2008 – 2011, G-Star’s models include; actress, Liv Tyler, Musician, Sergio Pizzorno and World Chess Champion, Magnus Carlsen.

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