Love Island contestant outfits to be all preloved clothing for the first time

Reading time: 3 minutes Love Island has announced that this year’s contestants will be dressed entirely in preloved clothing for the first time. eBay will be the show’s first ever Preloved Fashion Partner, providing all the outfits on for a show that has a huge influence on clothing trends in the UK.

In past seasons of the popular reality show that draws millions of viewers every summer, contestant outfits have been supplied by fast fashion companies. These companies have been criticised for promoting a disposable attitude towards clothing and fashion, with brand new items sold for as low as £3. Fashion and design trends are quickly copied for a fraction of the price every time a new season comes around, which means more and more clothes end up being made, transported and discarded every year.

After criticism was levelled at the producers of Love Island by advocates for more sustainable living, they’ve changed their approach and are instead sourcing preloved and vintage clothing for contestants to wear from eBay.

Love Island has a huge influence on UK consumers. When Millie Court (who won the show last year) wore a marble dress, searches of this item went up by 127%. When Molly-May Hague wore an I Saw It First dress on the show, it sold out almost straight away. Hopefully, this level of influence will give preloved clothing an extra boost at a time when sustainability and considering the environmental impact of our lifestyle choices is more important than ever.

Celebrity stylist Amy Bannerman has been recruited to style this year’s Islanders in the villa. Amy has previously worked with Dua Lipa, Rita Ora and Sophie Turner, and her touch should show viewers that you can achieve an on-point look without the need for fast fashion brands.
At Messina Hembry, we already know how easy it is to find the style and brands that you’re after for a fraction of the price. We source preloved clothing from around the world to give items a second chance at life and provide shoppers with sustainable options when it comes to fashion.

All our items have been quality checked and had their authenticity confirmed. Find your perfect summer look in our range of vintage clothing here today!