Brand Highlights - Hugo Boss
At Messina Hembry we sell a wide variety of brands. One of which is Hugo Boss, the company is of German origin. The brand took the name of founder Hugo and has been seen as controversial in the past due to the founder’s links with the infamous German Nazi party. However, the brand have moved away from this connection in their history and are now building themselves a new heritage with the help of their modern sub brands which can be seen below.
• Boss Black, which includes modern classic clothing in both men's wear (1970) and women's wear (2000). Boss Black has the widest variety of products and is the most widely distributed Boss range
• Boss Orange, which includes originally quirky styling with bohemian influences in both men's wear (1999) and women's wear (2005). This line was launched in 2010 as denim based casual wear.
• Boss Selection, which includes only high priced men's wear (2003) aimed at a mature market with an emphasis on English tailoring styles.
• Boss Green, which was previously known as Boss Sport, includes golf-style active clothing in both men's wear (2003) and women's wear (2010)
• Hugo, which includes fashion forward styling with a European look in both men's wear (1993) and women's wear (1998).
As a company they market their more popular items like fragrances and suits heavily within the mass media. Their suits are iconic and are a favourite for many men. There campaigns feature many celebrities including the likes of Gwyneth Paltrow, Ryan Reynolds, Sienna Miller and Jamie Dornan.
At Messina Hembry we have a wide variety of men’s shirts on offer, jackets and the occasional great piece of knitwear.
